December 13, 2012 at 13:43 PM EST
Mobile Game Company Freeze Tag Announces Grimm Reaper(TM): Hidden Tales Product Launch

TUSTIN, Calif., Dec. 13, 2012 (GLOBE NEWSWIRE) -- Freeze Tag (OTCQB:FRZT), a developer of family-friendly games for tablets and smartphones, announces that Grimm Reaper: Hidden Tales is now available in Apple's App Store. This title is published under the Activision Mobile Publishing Label.

Grimm Reaper: Hidden Tales is a hidden object and building game set in the amazingly rich world of Grimm's Fairytales. Players are tasked with rescuing fairytale characters (such as Rapunzel) from the Reaper's curse to save the fairytale world.

"Grimm Reaper: Hidden Tales, features over 24 hidden object scenes, 5 different play modes with over 70 objects, puzzles, and riddles for many hours of game play," says Craig Holland, CEO of Freeze Tag. "Plus Grimm Reaper: Hidden Tales includes the complete text of the original fairytale stories so players can enjoy the beloved stories of the Brothers Grimm."

Grimm Reaper: Hidden Tales can be downloaded free from the Apple App Store here: http://frzt.us/grimmreaperipad

About Freeze Tag, Inc.

Headquartered in Tustin, California, Freeze Tag, Inc. (FRZT) creates "family friendly fun" games for smartphones, tablets, PCs and Macs. For more information, visit the Freeze Tag website at www.freezetag.com. Freeze Tag (FRZT) stock is publicly traded on the OTCQB exchange.

The Freeze Tag, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15658

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.

CONTACT: Craig Holland
         Freeze Tag, Inc.
         investorrelations@freezetag.com
         (714) 210-3850 X26
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