DG (NASDAQ:DGIT), the leading independent provider of integrated digital advertising solutions, announced today a strategic partnership with CitizenNet, a platform for social market research and social ad campaign management. This partnership will enable DG's MediaMind platform clients to learn about social brand activity and to find new and relevant audiences based on social signals. CitizenNet software performs all the steps of data-driven marketing and runtime optimization based on analysis of hundreds of millions of anonymous, public social data points.
"CitizenNet enables advertisers to understand which audiences are interacting with their brand on social networks, as well as potential new audiences and what specifically interests each audience," said Dan Benyamin, CEO of CitizenNet. "By using the MediaMind platform, advertisers can take that sophisticated understanding and use the insights to activate better social marketing and media decisions."
CitizenNet analyzes a brand's social audience and uncovers the interests, demographics, and brand sentiment that is not traditionally available through conventional research or media planning. By combining CitizenNet analysis with MediaMind's platform, advertisers can now use social audience signals from Facebook, Twitter and other social destinations to understand the most relevant interests and target audience segments.
"By detecting specific words and topics that a brand's audience utilizes, the MediaMind platform can drive more efficient media planning decisions," said Ricky Liversidge, CMO of DG. "In addition, by utilizing CitizenNet alongside our Peer39 page-level data, advertisers can have a full view of their brand within both the social and contextual web. "
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. DG's online platform, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. Peer39, a solution in the MediaMind platform, provides data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising. For more information, visit http://www.DGit.com.
CitizenNet is the world's first Desktop Marketing tool: a fully integrated, self-serve platform for market research and ad campaign management. Utilizing a massive data set of the world's interests and attitudes, CitizenNet's large scale computing leverages this data to craft the perfect Facebook marketing campaign. In less time, and at lower cost than most other solutions, CitizenNet software performs all the steps of data-driven marketing: market analysis, segmentation, behavioral targeting, and runtime optimization, all based purely on the opinions of consumers.
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