PR Log - Dec 11, 2012 - Raleigh, North Carolina -- Central Carolina Community College's Continuing Education courses in the spring of 2013 will include a four month Social Media Management Certificate Program taught at the Pittsboro campus.
This social media training is a Professional Development course, held over four months / 14 weeks in a classroom setting, with two instructors. It starts January 14 and runs through April 29, 2013, on Monday nights, between 6 p.m. and 9 p.m at the Pittsboro / Chatham County campus of Central Carolina Community College. Registration opened December 5, 2012.
Social Media Management Certificate Program Instructors
The course developers and instructors are Anora McGaha and Martin Brossman, who are based in central North Carolina. Together they co-authored Social Media for Business, an anthology geared to small and micro businesses, professionals and non-profits, that included chapters by twenty North Carolina professionals active in social media and Internet marketing. (Participants will be given a PDF of Social Media for Business as part of the course.)
The Social Media Management Certificate Program at CCCC.edu is the fourth social media training program for business / non-profits that Martin Brossman has led, and the 2nd one for Anora McGaha. Prior classroom-based trainings have included a 30 hour / 10 week training program, and a 9 hour 3 week training held at Wake Tech Community College. In addition to the these, McGaha and Brossman developed a 13 module online training in 2012, called Social Media Manager Training, with videos, readings and exercises, that will be available on Instancy's training and education platform in 2013.
Central Carolina Community College
Community colleges play a critical role in preparing citizens for work opportunities. North Carolina has 58 colleges mapped to one or more of NC's 100 counties. Central Carolina Community College serves Chatham, Lee and Harnett counties. It is known for its leading-edge programs training students for work opportunities in new areas of economic development, such as sustainable agriculture, bio fuels, eco-tourism, green building, and culinary arts. In offering a social media certificate program, Central Carolina CC is again adding a leading-edge program to their offerings.
Many certificate programs offered by community colleges require enrollment. As a Continuing Education offering, this 42-hour classroom course is open to anyone interested in taking it.
Focus of the Four Month Certificate Program
The focus of four month spring Social Media Management Certificate Program is applied social media: how to know what to do, what to do, and how to do it creatively, efficiently, effectively and for the best return on investment and effort.
"Students can expect to gain real world skills and know-how in how to manage social media for a small business or non-profit," said McGaha. "The field of Online Marketing covers many dimensions. This course will focus primarily on the Social Media angle for small businesses."
Several of the major topics covered are listed below:
● Evaluating a business' online presence; ● Preparing a competitive analysis; ● Defining a strategy; ● Developing a SM plan / program including policy and evaluation; ● How to use the major social media sites and other Internet sites; ● Technical know-how for handling blogs, keywords, search, images and html; ● Integration and synchronization between online and real world presence; ● Types of challenges and strategies for handling them, and ● Content development, time management, and work flow.
"It's very exciting to be part of this new certificate program that can really offer a competitive advantage for small businesses and new career opportunities for individuals," said Brossman. "It was my 2 year certificate program with Wake Tech Community College that got me a job at IBM; my 4 year degree wasn't enough."
"We will use PowerPoint slides, live Internet, whiteboard or chalkboard and whatever else we need to get the key concepts and practices across," said McGaha. "Both Martin Brossman and I are committed to helping others gain mastery of and results from marketing online with social media."
Martin Brossman has years of teaching social media, Internet use and small business and sales success at Community Colleges, Small Business Centers, Chambers of Commerce, Towns and Counties, and Associations. He is the author of three social media books (http://www.coachingsupport.com/books-by-martin-brossman/) and is known for his dynamic and insightful teaching and consistent focus on increasing sales with integrity. He has been active on LinkedIn, the global directory of professionals online, since 2006; has an ongoing PodCast on Linking Into Sales; and is dedicated to helping build the North Carolina economy from the ground up through teaching business and Internet / Social Media skills for success.
Anora McGaha (http://www.linkedin.com/in/anoramcgaha) has a master's degree in International Business, and spent years as a corporate analyst, before working in marketing communications at SAS. When she was laid off in 2006, she entered the world of the micro-business owner with several different businesses, while learning about social media and the Internet. She has invested well over 10,000 hours in Internet and Social Media work and research. She has developed online professional communities, written and managed dozens of blogs, and also founded an international online magazine through networking on Twitter. Anora has taught 3 hour classes on Social Media topics, and completed a one year, Spirit of Learning(TM) teacher training focused on student-centered teaching that addresses people's varied learning styles.
For More Information
For more information about the spring Social Media Management Certificate Program launching at Central Carolina Community College in Pittsboro, visit this post on Martin Brossman & Associates' website.
Registration can be done in person on the Pittsboro NC campus, or by phone at 919-545-8044.