The acquisition of Becker Underwood by BASF brings together two market leaders in the areas of innovation, crop protection, seed and biological technology, which means a broader range of products for growers to increase yields.
BASF VP US Crop Protection Paul Rea says Becker Underwood technology is complementary to BASF’s existing product portfolio and raises the bar for plant health as a means of increasing yield. “Obviously we have a great foundation with Headline, Headline AMP and Priaxor,” Paul said at last week’s ASTA CSS 2012 and Seed Expo. “The addition of the Becker Underwood portfolio should allow us to look at combining technologies and push that limit even further by using traditional, biological and seed treatment technology to get more from each acre.”
Paul talks more about the acquisition in this interview: Interview with Paul Rea, BASF
BASF Canada Crop Protection Director Scott Kay says the acquisition of Becker Underwood is important for growers in North America. “It’s a great synergy because our pipelines do not overlap so it’s a brand new portfolio for us,” said Scott. “Whether it’s the inoculants or biologicals, they all have a place and it goes along with helping farmers get the most out of every acre and to manage risk throughout the season.”
Learn more from Scott here: Interview with Scott Kay, BASF