NEW YORK, NY -- (Marketwire) -- 12/11/12 -- Mobile advertising has been garnering increased attention in 2012 as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Millennial Media, Inc. (NYSE: MM) and Vringo, Inc. (NYSE: VRNG).
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. A recent report from research firm Strategy Analytics has shown that the number of smartphones in use globally topped the 1 billion mark for the first time ever in the third quarter; by 2015 that number is expected to double.
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Millennial Media is the leading independent mobile advertising and data platform powering the app economy. In 2011, the company's customers included 75 of the top 100 Ad Age advertisers. Millennial Media in November announced a strategic partnership with MediaVest, whose clients currently include The Coca-Cola Company, Comcast, Mondelez, Microsoft and Procter & Gamble.
Vringo operates a global platform for the distribution of mobile social applications and services including Facetones and Video Ringtones. The company's patent portfolio consists of 31 patents and applications, 11 of which have been granted. Vringo has recently reported that it has filed a second patent infringement lawsuit against the UK subsidiary of ZTE Corporation.
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