Last week I discussed how Google is making incumbent ISPs look like fools . By dropping cheap gigabit Internet connections into homes, Google is upping the ante significantly, even if it's only in one market for now. Let's hope the ripples cruising outward from Google Fiber in Kansas City will be be very significant for the broadband industry and, more important, for society in general. Ubiquitous broadband Internet at those speeds would have a revolutionary effect on modern life.