bet90, the passionate sports betting service provider that specialises in football wagers, and inventor of LiveBet 0:0, has announced a new partnership with digital marketing firm Income Access. The iGaming-focused firm will be assisting bet90 in establishing their new affiliate programme.
The deal is one that grants bet90 award-winning analytical software and a full suite of marketing products and services. The software, custom-tailored for affiliates, is enabled for in-depth tracking, reporting, and analysis features. It further offers affiliates full transparency, allowing affiliates to manage multiple products and brands, across several verticals and territories.
The partnership aligns well with bet90’s mission statement, which is to offer a completely new betting concept that focuses solely on football. The aim of the company is to create an attractive betting atmosphere through a simplified interface and end user experience. Using Income Access’ assets, bet90 has gained the tools needed to achieve this.
Income Access, an influential name in the iGaming industry, is known for its marketing expertise and cutting-edge innovation. The digital marketing leader specialises in delivering advanced, authoritative business-intelligent solutions as well as robust and flexible affiliate software. Above all else, the company caters to individualised needs, and providing personalised customer service - a major fact in bet90’s decision in forming a partnership:
“bet90 was looking for an established partner in the industry, and we could think of no one more suitable for our brand than Income Access,” said Dennis Gaul, Affiliate and Email Marketing Manager at bet90. “Because we focus exclusively on football, we’re all about creating and growing relationships with sports lovers, and we want to give these fans an authentic football supporter experience. Income Access provides the fast, user-friendly betting stats and reporting that our affiliates crave, just as our players demand a fast, user-friendly website. Their software is a terrific fit because, principally, it leaves more time for what matters most - enjoying the football match.”
“When we first met with bet90,” said Income Access CMO Sarafina Wolde Gabriel, “they told us that they were looking for different, expandable marketing tools, attractive and individual creatives, and more than anything else, a multitude of reporting options that can help affiliates analyse and improve their marketing campaigns. These are the very services that our company prides itself on. We also spoke of our facility of use, and the personalised support that IA offers, and how we can support affiliates quickly, regardless of their needs. We take great pleasure in giving our partners what they so desire, and because of this we are very happy to extend our arms in this partnership.”
Established in Malta during 2010, bet90 is a registered and fully licensed betting provider. The company’s founders have long-standing betting expertise, and garner innovative ideas - in 2005 bet90 developed a completely new format with its LiveBet 0:0 concept. LiveBet 0:0, referred to as a “rest of the match” bet, is today a fixed element of any betting provider’s range, and is gaining importance internationally. bet90 is also based on a completely new approach: With a clear focus on football and the most popular bet types, betting at bet90 is particularly simple and straightforward. This is what bet90 stands for - 90 minutes of fun at football matches, 90 minutes of “pure football!”
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor , Twin Spires and Pinnacle.
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