Katon Direct, a healthcare micro-marketing solutions company, launches their new website, innovating the way healthcare companies find the most qualified candidates in their talent community by utilizing new interactive online tools and concepts. This week, the executives at Katon Direct launched their new website and a cutting edge marketing concept that is unlike anything else offered in this industry. Marc Weissman, managing partner of Katon Direct states, "We recognize that different companies have different hiring needs and Katon Direct is offering that customization to our clients."
The new website allows visitors to "take a test drive" and get an idea of how many healthcare professionals are in their local market by engaging Katon Direct's online mapping technology. Companies will get an idea of how effective their current recruiting efforts are working by showing them how many potential candidates they may be missing.
In addition, the new website has a detailed video that gives potential clients a clear and concise idea of how Katon Direct is creating personal interaction with the talent pool. The video invites you to thoroughly understand how companies don't just need marketing; they need targeted micro-marketing efforts in order to produce the most prolific recruiting results.
"The bottom line is, that organizations want the best talent working for them. Often times the things that have to get done to get that talent is time consuming and overwhelming." says Richard Kaskel, Founding Partner of Katon Direct. "With the launch of our new website we hope to bring ease and clarity to a complicated process."
About Katon Direct
Katon Direct is the foremost provider of specialized micro-marketing solutions that build relationships with niche audiences. Established in 2002, Katon Direct services healthcare companies and ad agencies in more than 40 states, offering a single-source solution for multi-strategy campaigns. A mix of communication strategies and unique solutions assist clients with challenges such as driving qualified candidates to hiring events, targeting 100% of the local talent pool for staff or difficult-to-fill positions, managing inbound responses, and more. They deliver micro-marketing campaigns that result in awareness, feedback, and action. For more information, please visit our site or call 914-921-8800.
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