Forget the smiley faces or humor in your ADS in an attempt to appear friendly, you will attract the wrong applicants, they are not necessary, and... you do not want to be friends. The relationship should be professional.
If your AD is vague or open to interpretation, you may attract an applicant who uses landlords as a revolving line of credit, i.e. pays late, or doesn't pay at all. Your AD should be concise and send a message. Professionalism!
A sloppy, faded or only partly legible rental sign out front could land you an applicant who doesn't respect the rules, property or landlord — why waste time, set the stage out-front! Professionalism!
What Sort of Content Will Appear Alongside Your Ad?
Before placing an AD anyplace, take a quick look at the overall content, review the section where your AD will appear. Be mindful of the demographic the publication caters to and stick with the reputable Ad services. Where do you need to advertise for the best applicants? Think about it. Not every Ad service caters to the same demographic. Why waste your time and money?
Let Applicants Qualify Themselves
Newspaper ADS are expensive, especially the ones that charge per character or per line. Landlords feel pressured to leave out pertinent information. The result: a barrage of calls from applicants you don't want. The more unqualified applicants who call, the more time you waste, and... you might extend a lease you shouldn't.
You want to include enough content in an AD to filter out applicants who don't meet your criteria. Include the price, the location, the size and the best amenities. You can attract good tenants–and discourage bad ones. Include:Tenant Credit Report and references checks conducted. Remember: You control who gets the keys! Let the rental AD be part of the Tenant Screening process.
This is common sense advice that we sometimes need to be reminded about. Your satisfaction with TVS is guaranteed or money back!
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