Targetbase, a leading U.S.-based data-driven marketing agency known for its expertise in customer intelligence, announced today that Forrester Research, Inc. has cited Targetbase as a “Strong Performer” in its November 2012 report, The Forrester Wave™: Customer Engagement Agencies, Q4 2012.
Forrester, a leading global research and advisory firm, defines Customer Engagement Agencies (CEAs) as “agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. They help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.” In the evaluation, Targetbase received high marks in the areas of customer data strategies, customer metrics and measurement methodologies, and strategic account management.
“We are thrilled to be recognized as a strong performer in this emerging category,” said Mark Wright, president and CEO of Targetbase. “Our philosophy is that brands get stronger when they leverage the wealth of information consumers provide every day. So when we work with clients, we start by auditing how brands recognize and respond to their customers across interaction points. In our view, channel itself shouldn’t matter if a central strategy is at the core of their marketing plan.”
More than 50 agencies were invited to participate in the inaugural assessment of CEAs and were evaluated relative to their current customer engagement offering, strategy, and market presence. Targetbase was one of only 13 agencies that met Forrester’s selection criteria.
According to Forrester, “Targetbase is the data and customer measurement powerhouse within Omnicom’s DAS group. The agency evolved from its database marketing roots over the past several years to provide a full breadth of agency services and improved its cross-channel strategy and execution capabilities significantly.”
“At Targetbase, we’ve been doing consumer analytics and insight generation since 1979. We attribute our success in part to decades of commitment to consumer intelligence. We see our current evolution from MSP to CEA as a natural progression from where we started as a company to where we are today,” said Mark Wright, president and CEO of Targetbase.
To learn more about Targetbase’s evolution from a MSP to a CEA and the revolution of consumer marketing, visit http://targetbase.com/pdfs/TargetbaseCEA.pdf.
Targetbase is a leading customer intelligence and engagement agency. As a data-driven marketing agency, Targetbase’s foundation and expertise lie in its ability to understand and leverage data from across all of the channels where today’s consumers engage to grow more profitable customer relationships for clients. For more information, visit www.targetbase.com. Targetbase is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.