As you know, there was a big kerfluffle the other day when Instagram, part of Facebook, decided to turn off Twitter Card functionality for its photos. Basically, you would no longer see the images in all their glory, rather, you’d see a cropped version.
Instagram co-founder said at LeWeb that this was done for the purpose of driving more traffic to the web experience for Instagram, a move that it felt had to be made.
Today, they appear to be turned back on. We’ve reached out to both companies for comment:
Twitter cards allow you to view content embedded within tweets with a link, to give you an idea of what you’ll be clicking on and going to. In some cases, it could stop things from getting fully viewed. With Instagram photos though, you can get everything you need by simply seeing it. If you want to take it a step further for engagement purposes, then clicking the link is the option you can make.
At the end of the day, it’s all about options for users. Don’t lock them in.
It’s understandable that companies have to make tough decisions, as Twitter itself has in a few cases, specifically with ratcheting back access to its firehose of data. Sometimes, moves just aren’t worth hurting users, as I feel was the case with this one. If this move is indeed reversed forever, it’s a smart move by Instagram.
UPDATE: We’re hearing that this might be a “regression” and not an intentional move by Instagram.
UPDATE 2: From an Instagram spokesperpson: As Kevin mentioned at Le Web, Instagram is dropping support for Twitter cards. What you are seeing now may be some sort of regression depending on the mobile client, but we’re checking in with the engineers.
This is developing.
[Photo credit: Flickr]