December 07, 2012 at 13:04 PM EST
Amazon Tries to Hook 'Em Young With New Subscription Service
MINYANVILLE ORIGINAL So far Amazon’s (NASDAQ: AMZN) ventures with its Kindle tablets and Prime video subscription service has been moderately successful but the company knows that true success will come by increasing consumer appeal. Amazon’s ventures face stiff opposition from arguably two of the most well-established brands in the tech-media world Apple (NASDAQ:AAPL) and Netflix (NASDAQ:NFLX) so it should be no surprise that the company will need to do more than deliver on value to compete.   This may be why Amazon recently decided to launch a Kindle subscription service for kids. The new Kindle Freetime Unlimited service offers e-books ...
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