PR Log - Dec 07, 2012 - London -- Al Houda Hotels & Tourism Company (Al Houda), the owner, operator and franchisor of the unique, full-service, causal and fine dining franchise restaurants in Kuwait announced today the signing of a strategic agreement with World Franchise Associates (WFA) in UK to launch its franchise sale plan in the Middle East.
Mahmoud Mousavi, Director of Business Development of Al Houda, commented: “We are confident that our strategic alliance with WFA will create a more opportunistic and proactive franchise recruitment platform for us to effectively promote our multiple restaurant concepts within the region”. “Our experience shows that the more you spread your business networks, the more chances you will have to successfully land on a closing deal,” explained Mousavi.
Paul Cairnie, CEO of WFA noted, “We are very pleased to join forces with one of the leading and thriving franchise hospitality companies in the region and help them with a strategic business road map to meet their franchise sale objective. Our representation in the Middle East is quite widespread and we have contracts with many well-known international franchisors in retail, food and service sectors to showcase their brands and find them serious investors willing to acquire the development rights. We are very capable of acting as a strategic consultant for franchisors and have numerous successful franchise deal closure stories within the market."