Robert Graham is pleased to announce the initial debut of the brand’s spring 2013 advertising campaign via 2-D projections during Art Basel Miami. Developed and conceptualized by strategic image-making agency, YARD, the campaign will feature an original Robert Graham man collage by British artist Peter Clark.
The Robert Graham man collage is an eclectic juxtaposition of iconic brand colors and trims mixed with a splash of textiles from the Spring/Summer 2013 collection.
“Fashion is all about change and it is time to refresh what we have done in the past,” said Robert Stock, Founder and Chief Creative Officer of Robert Graham. “We are always looking to evolve and this campaign is a fresh perspective on our modern splash.”
“Our collaboration with Peter Clark is very thrilling,” said Michael Buckley, Chief Executive Officer of Robert Graham. “Art Basel Miami is one of the most prestigious art shows in North America and the perfect platform to debut our unique advertising campaign.”
Peter Clark is a British artist known for work that uses found papers as his palette to build collages from old stamps, maps, manuscripts, and textiles. Using different techniques, Clark innovatively manipulates materials into three-dimensional images.
YARD is a Manhattan-based strategic image-making agency with a focus on fashion and lifestyle brands. The agency has conceptualized, art-directed and produced an award-winning range of work throughout print, digital and television advertising, out-of home, packaging, editorial and product design.
“Robert Graham as a brand believes that the devil is in the details,” explained Stephen Niedzwiecki, Founder and Chief Creative Officer at YARD. “With this in mind, we sought to create a campaign that evoked a sense of playfulness, while displaying what the brand stands for: the American eclectic.”
The campaign projections will spread between various locations during the 3-day art show including Miami Beach, Design District, and Downtown. It will later break in February in magazines, newspapers, outdoor and online.
ABOUT ROBERT GRAHAM
Robert Graham is ‘American Eclectic.’ Since its launch in 2001, Robert Graham was created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women’s wear collections a year—spring, pre-fall, fall and resort. Robert Graham operates three freestanding stores; a flagship store on Venice Beach’s famous Abbot Kinney Boulevard, a store in the Houston Galleria and in The Mall at Short Hills. The label also sells at luxury department stores and boutiques including Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bloomingdales nationwide, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, London, and Dusseldorf. (www.robertgraham.us)