Swiss Organization ICERTAS Changes Name to ICERTIAS
ZURICH, SWITZERLAND, December 06, 2012 /24-7PressRelease/ -- The Swiss organization ICERTAS (International Certificate Association) has announced that is has formally changed its name to ICERTIAS - International Certification Association, in order to make it easier for international markets to recognize and accept the company's distinct identity and services.

The organization will continue its work in the certification industry, but considers this small change important to furthering the reach of its brand.

ICERTAS (now ICERTIAS) has performed a great deal of market research in 2012. Building on its expertise in researching products of all kinds, ICERTIAS reached out to 38 countries in five continents.

Each country was queried on how it understood the name "ICERTAS - International Certificate Association" vs. "ICERTIAS - International Certification Association".

The survey concluded that 32 out of 38 countries preferred the name ICERTIAS. Addressing the respondents' answers, the company has decided to make the small but significant change to its name.

ICERTAS (today ICERTIAS - www.icertias.com), founded in November 2011 in Zurich, Switzerland, was created to encourage testing and research organizations from different countries to work together.

The company also encourages international cooperation between current and new certification and promotes collaborative development of certification tools across national borders.

The organization is primarily focused on the global recognition and promotion of product quality and value. Operating from a consumer perspective, ICERTIAS educates local organizations to promote products and services tested to meet its high-quality standards, offer better value, and extend such quality to local and international markets.

Internationally, ICERTIAS is now most famous for its BestBuy Award (www.bestbuyaward.org) and QUDAL - QUality meDAL (www.qudal.com), both presented based on innovative and tested research.

ICERTIAS International Certification Association

ICERTIAS - International Certification Association GmbH
Lowenstrasse 54
8001 Zurich
Switzerland

PRESS CONTACT
Please ask for Media dept: +41-43 500 2578
press@icertias.ch

www.icertias.com

---
Press release service and press release distribution provided by http://www.24-7pressrelease.com
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here