In the face of complex global issues and societal needs, many companies are turning to shared value, a practice that seeks business opportunity in solving social problems. FSG interviewed leaders in various fields to gain a wider perspective on shared value practices. The result is a series of five minute interviews that provide insight on creating shared value from the corporate, non-profit, and investor perspective.
In the interview Charles Kimber, Director of Corporate Affairs and Marketing at Arauco, highlights some of the early progress Arauco has made in adopting shared value. Charles emphasizes the importance of the company’s link with the communities in which it operates: “We need society in order to grow. We need to have healthy communities in order to develop our business.” He also highlights the role shared value could play in creating a productive and sustainable workforce: “It is ever more important to have access to good, quality labor, to improve the productivity of our processes… [When we read the papers on shared value], we said Bingo! This makes sense.” Watch the short video and leave your comments on our blog.
KEYWORDS: Environment, People, Social Action & Community Engagement, Shared Value, FSG, arauco, forestry, South America, sustainability