December 03, 2012 at 05:25 AM EST
Are Consumers Shopping for a Cause This Holiday Season?

SOURCE: Cone Communications


As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.

According to the Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). Why this shift?

To read more on Cone's What Do You Stand For? blog, please click here.

Tweet me: Are Consumers Shopping for a Cause This Holiday Season? via @Cone #WDYSF #CauseMarketing

KEYWORDS: Fashion & Apparel, Marketing, Media & Communications, People, Social Action & Community Engagement, shopping, holiday shopping, cause marketing, Consumers, Research, purchase, Trend Tracker, 2012 Cone Communications Holiday Trend Tracker

Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here