SOURCE: Cone Communications
As the holiday shopping season swings into full gear, our 2012 Cone Communications Holiday Trend Tracker reveals cause is still key to holiday marketing, with nearly three-quarters of consumers expecting companies to support causes this busy shopping season. What has become less clear is whether tying a cause ribbon around a product is enough to convince consumers to purchase.
According to the Trend Tracker, just 16 percent of consumers plan to purchase, or have already purchased, cause-related gifts (a decrease from 49% in 2010). Why this shift?
Tweet me: Are Consumers Shopping for a Cause This Holiday Season? http://3bl.me/8bzctz via @Cone #WDYSF #CauseMarketing
KEYWORDS: Fashion & Apparel, Marketing, Media & Communications, People, Social Action & Community Engagement, shopping, holiday shopping, cause marketing, Consumers, Research, purchase, Trend Tracker, 2012 Cone Communications Holiday Trend Tracker