Hachette Filipacchi Media U.S. has selected Nellymoser, the leading next-generation mobile media platform company, as a key partner in its newly launched digital program to deliver content to mobile phones. Nellymoser will use its ASAO Next Generation Mobile Media platform to create mobile services for Car and Driver, the world's largest automotive magazine, and for the newly introduced Shock magazine, an unconventional, visually-driven news and pop culture publication.
Hachette's aggressive approach speaks to the power of wireless and its popularity with an influential and growing demographic who views their mobile device as a prime source of entertainment and news. Supporting the effort, the U.S. arm of the world's largest magazine publisher will extend its advertising relationships to this more personalized arena, as both services will be accessible free of charge to users, and supported by mobile banner ads.
"The mobile component of both Shock and Car and Driver is a key growth driver for both brands. By adding an additional distribution platform for our content, we deepen the connection with our consumers, an initiative our advertising clients are responding very favorably to," said Olivier Griot, Director, Mobile Services, Hachette Filipacchi Media U.S. "Nellymoser's advanced technology gives us a simple and effective platform that manages and grows our mobile reach."
"Hachette is at the forefront of the publishing industry as it takes this bold step to leverage its brand in interactive and print formats," said John Puterbaugh, CEO, Nellymoser. "This kind of launch will become the standard approach to promote new titles and develop existing magazines. Nellymoser is committed to helping the publishing industry to create, control and distribute rich media content that increases interactivity on mobile devices."
Car and Driver Mobile provides automotive enthusiasts with a single, informative place to gather information about their favorite cars, keep up with automotive news, see the latest reviews, look up specific stats as they are standing in the car dealer's lot, view comments on the Car and Driver message boards, as well as purchase branded personalization content such as wallpapers and ringers.
Shock2Go, Shock's mobile site offers a Shock Photo of the day as well a selection of Shock Wallpapers. It is heavily promoted through a series of Shock Alerts, text messages sent twice weekly to users, linking back to the mobile site. These Shock alerts provide a highly viral way for users to entertain their friends.
Nellymoser's ASAO Next Generation Mobile Media platform gives its clients the tools to deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, and make it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices.
About Hachette Filipacchi Media U.S.
Hachette reaches nearly 50 million readers in the U.S. through its enthusiast titles which include American Photo, Boating, Car and Driver, Cycle World, ELLE, ELLE Decor, ELLEgirl, Flying, Home, Metropolitan Home, Popular Photography & Imaging, Premiere, Road & Track, Shock, Sound & Vision, Woman's Day and Woman's Day Special Interest Publications such as, Kitchens & Baths, Home Remodeling & Makeovers, and Budget Decorating Ideas. In addition to the magazines, Hachette has 16 Web sites, 4 mobile services, 13 digital editions (with all Hachette titles in digital format by end of first quarter 2006), book and custom publishing, integrated marketing, database and market research, as well as licensing. Currently, a number of Hachette brands have extensions in television, radio and consumer events. Hachette Filipacchi Media U.S., Inc., is the New York-headquartered subsidiary of Hachette Filipacchi Medias S.A., a wholly-owned subsidiary of Lagardere SCA. The Hachette Web site address is www.hfmus.com.
Nellymoser is a leading provider of rich mobile media solutions for mass market, network connected mobile devices. Utilizing Nellymoser's ASAO Next Generation Mobile Media Platform and portfolio of configurable rich media solutions, media companies and network operators deliver interactive and personalized mobile experiences that include video, music, ringtones, graphics and games, making it easy and fun for consumers to search, discover, preview, purchase, share and enjoy mobile content directly from their mobile devices. Customers include MTV, Warner Music Group, Hachette Filipacchi Media US, IGN/Fox, InfoMedia, Microsoft, Zingy, Leapfrog, Sony, Ericsson, Vivendi and Electronic Arts. For more information, visit www.nellymoser.com.