Ruby Tuesday Increases American Red Cross Donation to Support Sandy Relief Efforts

Ruby Tuesday announces an additional $30,000 donation to the Red Cross for those impacted by Superstorm Sandy and the Nor’easter snowfall, bringing total donations to $80,000. An initial $50,000 donation was made on Nov. 9, from Ruby Tuesday employees. Today’s donation was made possible through the Ruby Tuesday Community Give Back program and generous guest donations collected throughout the past two weeks.

“Over the past two weeks, we have been overwhelmed by the response of our generous team members and guests who gave $80,000 to the Red Cross,” said Rob LeBoeuf, Ruby Tuesday Senior Vice President and Chief People Officer.

The initial $50,000 donation was made through Ruby Tuesday’s Ruby Relief Fund, an employee-sponsored fund that enables Ruby Tuesday team members to donate and provide financial assistance to others in times of natural or man-made disasters and crises.

During the past two weeks, Ruby Tuesday leveraged their Community Give Back Program to raise additional donations for the Red Cross. Ruby Tuesday restaurants raised $30,000 through two Give Back nights in the New Jersey, Delaware, and Long Island restaurants, and collected donations from guests in other restaurants throughout the United States.

“Hurricane Sandy’s winds, rains, and snow brought devastation and uncertainty to millions of people, and thanks to the support of donors such as Ruby Tuesday, the American Red Cross is providing relief immediately and staying to help as people begin to take steps to recovery,” said Neal Litvack, Chief Development Officer of the American Red Cross. “We’re grateful for Ruby Tuesday’s dedication to the Red Cross mission.”

About Ruby Tuesday:

Ruby Tuesday, Inc. has Company-owned and/or franchise Ruby Tuesday brand restaurants in 45 states, the District of Columbia, 12 foreign countries, and Guam. As of September 4, 2012, we owned and operated 712 Ruby Tuesday restaurants and franchised 78 Ruby Tuesday restaurants, comprised of 34 domestic and 44 international restaurants. Our Company-owned and operated restaurants are concentrated primarily in the Southeast, Northeast, Mid-Atlantic, and Midwest of the United States, which we consider to be our core markets.

About Ruby Tuesday Community Give Back Program:

At Ruby Tuesday we have a history of corporate citizenship and take pride in the support of charitable organizations in the communities where we live and work. In order to give back to these organizations, we created the Ruby Tuesday Community Give Back Program to offer non-profits another way to raise money for their specific needs. The Ruby Tuesday Community Give Back Program (https://www.rubytuesdaygiveback.com/) offers a charitable donation to local organizations that host a dining event at any of our 700 plus locations. Our contribution is based on 20% of the net sales from guests that bring in a Give Back flyer for the organization’s specific event. Since the fundraising takes place at local Ruby Tuesday restaurants, the money that is raised will benefit the communities in which we live and work.

About the Ruby Relief Fund:

We believe in giving back, and do so in a number of ways. We are very proud to support the Ruby Relief Fund where Team Members contribute out of concern and care for their co-workers. The Ruby Relief Fund is a 501 (c) (3) entity that provides support to our team in times of disaster. Established after the tragic events of September 11, 2001, this ongoing relief effort provides financial assistance to Ruby Tuesday employees in time of natural or man-made disasters and crises.

About the American Red Cross:

The American Red Cross shelters, feeds, and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at http://blog.redcross.org.

Contacts:

Ruby Tuesday Media Contact:
Sabrina Green, 865-379-5700
mediarelations@rubytuesday.com
or
Red Cross Media Contact:
202-303-5551
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