“The Target Holiday Road Trip gives us a unique opportunity to get to know our future guests,” said Livia Zufferli, director, Marketing, Target Canada. “Target is well known for our innovative partnerships and it’s a privilege to team up with local talents Thomas Pintal, Nadja and Yves Lambert to create a festive experience for families in Quebec City.”
“I am thrilled to be partnering with Target to create this enchanted park experience for families to enjoy in Quebec City,” said Thomas Pintal, director of production for the event. “We’ve truly created a unique evening that will get everyone in the holiday spirit, and with the illumination of festive shapes and colours, a magical winter carrousel and special performances, this is sure to be a night to remember.”
The evening will include the storytelling expertise of Yves Lambert, highly regarded for being a trailblazer in folk music, and the voice of singer, Nadja, who will spread cheer with her renditions of famous holiday songs. Guests of the event will also take centre stage becoming part of the performance once it begins.
The Target Holiday Road Trip starts on November 30 in Halifax and continues across Canada until mid-December, with many surprises planned along the way. To see when and where the caravan might be headed next, follow the Target Holiday Road Trip at Facebook.com/TargetCanada and Twitter.com/Target_CA.
Target has announced plans to open 124 stores across Canada starting in March/April 2013, with four stores opening in the Quebec City region in the fall of 2013.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.