PR Log - Nov 28, 2012 - Book reviewers are the corner stone of driving books sales. Traditional methods of spreading the news about new books and new ideas has changed from traditional media to book reviewers. What hasn’t changed is the book publishing’s marketing efforts on this target.
Bookkus Publishing is looking for readers who want to become book reviewers. These book reviewers will help choose the best stories to be published. This is moving a load of responsibility from the editing desk of publishers into the hands of the general public.
Trade publishing has been one of the few industries that does not use market research when choosing a product to sell. They use a group of editors around a desk to discuss sales opportunities when in reality their skills sometimes mislead them into books that may not sell.
With an open process, readers who become book reviewers choose the best books, write about them, and give an honest opinion which lets the best books get published. The books that are not the best will be re-edited and resubmitted to hopefully get published in the future.
Reviewers receive the chance to read a book, write a review, and meet a community of like-minded people. If a book is published they get their hands on the book and their name immortalized within the credits. Becoming a book reviewer is the first step, but learning about the publishing process and seeing into it is the biggest benefit of being a reviewer. Many people still become book reviewers on Goodreads without being able to really make a difference with their review.
“I really hope Bookkus can change the way publishing works. It is currently unfair for authors to have to fight through two sets of gatekeepers (agents and publishers) in order to publish quality books,” says William Yatscoff, CEO and Founder of Bookkus Publishing, “To let readers become book reviewers and help choose the books increases the chances of allowing great books, new books, and creative stories to reach the hands of all readers instead of being reworked by agents and publishers at every turn.”
With a new system that challenges traditional publishing approached. Bookkus hopes to gain an advantage in publishing, increase the relationships with authors, and downplay the roles of traditional publishers in the marketplace.
Bookkus Publishing (www.bookkus.com) is a full service, independent, publisher for new authors selling books throughout America, Australia, Canada, and England. Books are chosen by a of 30-40 readers who become book reviewers. They rate a section of each book and decide on which books are to be published. Authors submit manuscripts and reviewers discuss their books. Authors who are not published receive feedback on how to improve their book while authors who are published receive all the services of a trade publisher. Bookkus Publishing opened in September 2012 for writing and publishing books.