As Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE), readies its debut online role play game for commercialization, some promising industry news is raising expectations for the launch.
According to the recently published Q3 2012 Games Market Dynamics: U.S. report leading market research company The NPD Group, consumer spending on digital video game content generated $1.40 billion between July and September.
Digital content, which includes full-game and add-on content downloads, subscriptions, mobile games and social network games, is the fastest-growing segment of the multi-billion dollar video game industry, on pace to replace physical game software completely in the coming years.
Obscene Interactive is preparing to launch a radical new game to capitalize on this trend. Novalon Games, the developer founded by OBJE’s joint venture with Source Street, LLC, is developing a new product called Wayfarers: a social, turn-based tower defense game based on the increasingly popular free-to-play (FTP) model.
Thanks to the viral nature of social platforms and the increasing usage of mobile devices, ground-breaking new games and applications such as “Wayfarers” can now potentially reach millions of users within seconds.
“Wayfarers will be a fun, engaging journey that can be played on the go and enjoyed by gamers of all skill levels,” said OBJE CEO Paul Watson. “It will be fully customizable and tailored to take advantage of all of the latest innovations in digital distribution and revenue models in the industry, and we’re expecting big things in 2013 for our company, partners and shareholders.”
Obscene Interactive is a division of OBJ Enterprises, Inc., that is working to develop innovative products to service the fast-growing social gaming sector alongside companies such as Zynga Inc. (NASDAQ: ZNGA), Glu Mobile Inc. (NASDAQ: GLUU), The9 Limited (NASDAQ: NCTY) and Majesco Entertainment Co. (NASDAQ: COOL).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OTCBB: OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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