By: Benzinga
November 21, 2012 at 14:53 PM EST
Rumor: Yahoo to Acquire The Rubicon Project
Yahoo (NASDAQ: YHOO ) is rumored to be interested in acquiring The Rubicon Project , an online advertising technology company. Described as a company that helps publishers maximize their ad revenue through real-time trading technology, The Rubicon Project was founded in 2007. It should not be confused with Rubicon Technology
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