Telit Communications (LSE:TCM), a leading international mobile technology innovator, today announced the launch of Telit Wireless Solutions, Inc. to bring Telit's acclaimed machine-to-machine (m2m) technologies to the Americas.
Under the leadership of internationally recognized m2m expert and new President & CEO of Telit's Americas subsidiary Roger Dewey, Telit Wireless Solutions will initially address the telematics, fleet management, and automatic meter reading industry sectors. Their technology provides the basis for machines, equipment or vehicles to interface with each other via mobile communications networks.
In 2005, Roger Dewey was honored with the prestigious Telematics Leadership Award presented by Telematics Update Magazine for his outstanding performance and achievements in the field. Named an industry pioneer by M2M Magazine, Dewey most recently served as Vice President of Product and Business Strategy at Sony Ericsson, where he was charged with strategically guiding development of marketing and sales of wireless connectivity products and solutions to commercial and industrial businesses, as well as to consumers.
According to ABI Research, the m2m market in North America is expected to generate sales of over ten million units in 2007 and have an annual growth of 32% through 2011.
Telit has expanded its GSM/GPRS products which enable machine-to-machine communication with new CDMA modules. Offering four different product families, the company is focused on exceeding the industry's need for maximum functionality with uniform design at the best price. This past spring, Telit became the only company to offer a GSM/GPRS module with a BGA (ball grid array) assembly concept in introducing its GE864 product, the world's smallest quad-band module.
Telit's approach is unique -- their products are divided into families, each tailored to different levels of integration and volumes according to application size and production scale, and each addressing distinct application groups such as telematics, fleet management and automatic meter reading. Within these families, products, have the same form factor and functionality irrespective of their wireless technology (GSM, CDMA). The advantage for customers is immediately apparent because all modules within a family are interchangeable, due to uniformity in size, shape, connectors and software interface. Customers can easily replace any module with its successor because there is little or no change required to the application.
Across families, all Telit products share the same Application Program Interface (API) which provides customers with the unique flexibility to continue reusing the application software developed for one product family even when they move to another. This is typically what happens when a customer needs to quickly test a concept in a limited market and therefore cannot start using a high-volume form factor such as the BGA. Instead, that proof of concept is designed around a terminal or connectorized product family, but then easily moved to higher-scale friendly formats with little or no need to re-work the application program.
"I have been tracking Telit for years and have been highly impressed with their customer-focused product design and execution. When they asked me to help them enter the North and South American markets, I jumped at the chance," said Roger Dewey. "I am going to ensure that our customers' success is our number one priority."
Roger Dewey will be responsible for establishing United States-based operations focused on sales, marketing, business development, customer support and services, and regulatory certifications for Telit in the Americas.
Joining Dewey's management team are several internationally recognized former executives from Sony Ericsson:
Stefan Gudmundsson, who brings an internationally recognized dedication and focus to the industry, serves as Director of Product Management and was recently the subject of the cover story for Automotive Industries Magazine.
Former Motorola executive Mike Ueland now serves as Vice President of Sales. At Motorola, Mike was responsible for developing and marketing innovative, first-of-their-kind wireless products to new markets.
Mark J. Maresca, who serves as Director of Major Accounts, championed m2m development in the fleet tracking and telematics industry. At Sony Ericsson, he was responsible for taking sales from zero to nearly one million units per year in the fleet and telematics segments.
Brian Tucker, who takes on the role of Vice President, Quality & Product Management, also comes over from Sony Ericsson where he served as manager of Automotive Business Development. His responsibilities encompassed everything from automotive sales, project management and development to quality and operations.
Rounding out the team are other former Sony Ericsson employees including Joe Braga, Vice President of Marketing ; Leigh Ann Warren, Director of Portfolio Marketing ; Ken Bednasz, Head Field Applications Engineer; and Laurie Ferguson, Administrator.
There are at least ten times more machines, equipment, vehicles and robots than there are humans in the world, creating a critical need to transfer information efficiently between machines or from machines to humans. The relatively new m2m industry delivers increased efficiency, time savings, improved customer orientation and greater flexibility.
About Telit Communications
Telit is a leading global mobile communications technology company. Its Wireless Solutions division develops manufactures and markets GSM/GPRS and CDMA modules for machine-to-machine (m2m) applications which enable machines, devices or vehicles to communicate via mobile networks. Telit modules are marketed and deployed worldwide. The company is listed on the London Stock Exchange Alternative Investment Market (AIM) (LSE:TCM). For more information about the company, please visit www.telit.com.