Blog by Faith Botica, Cause Marketing
SOURCE: AOL Inc.
St. Jude Children's Research Hospital kicks off its ninth annual Thanks & Giving campaign this week, and AOL is supporting the campaign as a corporate partner, as it has for many years.
All week, Marlo Thomas, who created the campaign along with her siblings in 2004, will appear on NBC's Today Show with a different patient each day. During these segments, Marlo will point the audience to AOL.com, which will feature a donation module every day this week, and to her own site on Huffington Post where more content on the patients and their stories can be found. Marlo was also on HuffPost Live yesterday with one of the patients.
In addition to donation and content support, AOL is highlighting the Thanks and Giving campaign in four cause modules, on the mail sign-in page, a pro-bono PSA campaign and radio PSAs throughout December.
KEYWORDS: Community, Engagement, Positive Change, st. jude, Thanks & Giving Campaign, marlo thomas, Huffington Post Live, AOL