Target Teams up with Canadian Charities for $1 Million Giving Campaign
Target today announced plans to introduce Canadian guests to its legacy of giving by donating up to $1 million to select local charities through “Give With Target,” a social media campaign that will run from Nov. 20 to Dec. 9. Target will partner with six Canadian charities for the Give With Target program, which allows guests to support a cause of their choice through Target’s Facebook page. For every cause selected through the application, Target will donate $100 to the charity that supports that cause.
Since 1946, Target has given five percent of its profit to support local communities. The company plans to extend this legacy of giving to the Canadian community when its stores open in Canada next year. Give With Target is designed to help Target understand the issues that are important to Canadian guests and engage with them in charitable giving. Target conducted research over the past year to better understand the unique nature of Canadian communities. Based on this research, the Give With Target campaign will support the charities that help to provide access to families and children in need with a focus on the following four causes: active play, arts, food and academic achievement.
“At Target, community giving is and always has been a cornerstone of our company. We look forward to extending this commitment to the Canadian community by donating up to $1 million to six organizations this holiday season,” said Derek Jenkins, senior vice president of external relations, Target Canada. “Target’s corporate giving programs are designed to serve the needs of our guests and the communities where we do business, and Give With Target is a great way to demonstrate this commitment to our future Canadian guests.”
Participating partners in the Give With Target program include ArtsSmarts, ArtStarts, YMCAs in Canada, Food Banks Canada, First Book Canada and Pathways to Education. Canadians are invited to visit Facebook.com/TargetCanada and select a cause of their choice. For every cause selected through Target’s Facebook application, Target will donate $100 to the charity that supports that cause. Give With Target will continue until $1 million is donated by Target, or until Dec. 9 at 11:59 EST.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,782 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. Since 1946, Target has given 5 percent of its profit through community grants and programs; today, that giving equals more than $4 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.