By: Gigaom
November 20, 2012 at 08:16 AM EST
SumAll raises $6M to bring data analytics to small businesses
New York-based data analytics startup SumAll announced that it has raised $6 million in a Series A round led by Battery Ventures and including Wellington Partners. Launched last year, SumAll helps smaller businesses analyze and visualize a comprehensive set of their data.

SumAll, a New York-based data analytics startup targeting small- to medium-sized businesses, is quickly getting bigger.  The company, which launched a year ago, announced on Tuesday that it had raised $6 million in Series A funding.

The round was led by Battery Ventures and included Wellington Partners. In June, we reported that SumAll had raised a $1.5 million seed round from both of those investors, as well as Matrix Partners and General Catalyst Partners.

SumAll, which reports that it has 15,000 users around the world, helps businesses analyze and visualize a comprehensive set of their most relevant data. For example, an e-commerce company could use SumAll to analyze their sales data from Shopify, PayPal or Magenta against traffic data or Facebook or Twitter social data. At the moment, the company can integrate with more than a dozen sources. But founder and CEO Dane Atkinson said that, with the new funding, they plan to add new features and data streams to the platform, as well as potentially double its staff of 25 over the next year.

“Our customers dig what we’ve been doing so far and they want to see more of their data in the same place,” he said.

Other companies, including startups Custora and GoodData or Google Analytics and Adobe’s Omniture, may compete with SumAll on parts of its business. But Atkinson emphasized that SumAll focuses on helping smaller businesses aggregate disparate data sets and overlay them to reveal insights and patterns.

Despite its focus on small- to medium-sized businesses, he said the company has also attracted Fortune 500 companies. At the moment, SumAll tracks more than $1.5 billion in ecommerce data, 20 billion visits and 2 billion social actions.

The new funding also includes a $500,000 contribution to the SumAll.org foundation, a charitable trust which has a 10 percent ownership stake in the company and was established by SumAll employees.



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