MoneyDesktop, a provider of an online banking-based personal financial management (PFM) solution to banks and credit unions, has announced the launch of its MoneyMobile app. The app, which recently received the Best of Show awards at both FinovateFall 2012 and BAI Retail Delivery 2012, empowers financial institutions to maintain their existing relationships with account holders, quickly add users and drive loan volume.
MoneyDesktop, with an expanding client list of more than 360 financial institutions, seeks to provide an unparalleled user experience and interface through the MoneyMobile app, which builds on MoneyDesktop's online banking tools. The app combines extensive account aggregation capabilities, functional and aesthetically pleasing design and a back-end synching engine that immediately syncs financial information between devices to provide users with a more meaningful PFM tool that "makes you want to reach out and touch your finances," said Bradley Leimer, vice president of Online/Mobile Strategy at Mechanics Bank. "MoneyDesktop's presentation at Finovate was the first time in several years that I actually got excited about anything to do with PFM."
A new feature within the app is BubbleBudgets. The typical PFM approaches budgets with bar charts that make it difficult to discern how much each category affects your overall budget. BubbleBudgets creates a uniquely sized bubble for each budget, depending on its relative value. This allows users to have an accurate portrayal of each of their budgets, focusing on both their spending and the relative importance of each category in their budget. The use of colors within the bubbles alerts users to their status in each category.
"Online banking innovation has been void and has shown little movement in the end-user's experience in nearly a decade," Ryan Caldwell, CEO and founder of MoneyDesktop said. "Whereas consumers in other industries have had a drastically different technology experience, the mobile banking industry just wasn't cutting it. We are the first fintech company to really bring something new to the end user. MoneyMobile gives financial institutions the solution they need to drive greater user loyalty and ultimately greater loan volume."
MoneyDesktop and its MoneyMobile app are helping financial institutions better leverage PFM through direct integrations with their online banking platforms, which make the functionality easier to deploy and more convenient for the end user. To further strengthen the relationship between the institution and end-users, MoneyMobile can be private labeled for the financial institution, presenting a consistent, trusted brand to their account holders. MoneyMobile powers innovative and fast-growing apps for financial institutions. For more information on how the app can be private labeled, please visit http://vimeopro.com/moneydesktop/moneymobile.
MoneyDesktop (MD) is redefining the way millions of people interact with their finances by developing software technologies that drive the financial engagement between account holders and financial institutions. Through its award-winning PFM, MD is the leading provider of online and mobile money management solutions and has become the fastest-growing provider of its kind. By integrating directly into online banking, core, and payment platforms, MD positions banks, credit unions and payment providers as financial hubs and offers tools that dramatically impact loan volume, user acquisition and wallet-share. MD currently partners with more than 360 financial institutions and 25 Online Banking/Core/Payment Network providers.
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