New Balance Foundation Joins The American Red Cross Disaster Responder Partner Program

SOURCE: New Balance


BOSTON, November 19, 2012 /3BL Media/ - New Balance Foundation announced today a national partnership with the American Red Cross to become a Disaster Responder Partner with a donation of $250,000 to aid current Hurricane Sandy relief efforts as well as fund future disaster recovery efforts.

"Superstorm Sandy affected millions of people and a second storm has brought even more disruption to communities in its path," said Neal Litvack, Chief Development Officer of the American Red Cross. "Through the generosity of its partners such as New Balance Foundation, the Red Cross is providing shelters, hot meals, blankets and supplies to help families with their most critical needs now and as they begin to move toward recovery."

"When disasters like Hurricane Sandy occur, the American Red Cross is there to provide necessities such as food, shelter and emotional support to those in need," said Anne Davis, managing trustee for New Balance Foundation. "As a Disaster Responder Partner, New Balance Foundation's support ensures that the Red Cross can be on the scene of a disaster at a moment's notice."

As a Disaster Responder Partner, New Balance Foundation's support ensures that the Red Cross can be on the scene of a disaster at a moment's notice.

The company's Warrior Sports brand will donate $1 to the Red Cross for every autograph professional lacrosse player Paul Rabil signs during the Rabil Roadshow, up to a maximum of $5,000. The Rabil Roadshow is November 9-28 at multiple locations across the United States. For more information please visit

"As those affected by Hurricane Sandy struggle to put their lives back together and recover from this destructive storm, New Balance Foundation hopes that this partnership with the Red Cross will help humanitarian efforts in affected areas as well as future unpredictable disasters," said Davis.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

About New Balance Foundation
Established in 1981, the New Balance Foundation has served a deeply held mission: to support charitable organizations whose humanitarian efforts work for the betterment of our children and communities. The heart of our focus is the prevention of childhood obesity. For more information, please visit


Media Contact:
Mary Lawton
New Balance

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KEYWORDS: new balance, new balance foundation, American Red Cross, disaster responder partners, disaster relief, Hurricane Sandy, Sandy

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