PLEASANTON, Calif., Nov. 19, 2012 /PRNewswire/ -- Safeway (NYSE: SWY) is helping shoppers create a happier, tastier, easier and more affordable holiday by offering value and assortment along with holiday meal ideas for every occasion. Whether searching for the perfect turkey, seasonal ingredients, recipes or savings, shoppers need look no further than Safeway for all things holiday.
"We are committed to building value into every purchase for our shoppers," said Mike Minasi, president of marketing for Safeway. "We view value in terms of quality and affordability, and we have made sure that our holiday assortment this year delivers on that promise."
Safeway shoppers can save 10 to 20 percent more with just for U™, an easy to use mobile and online savings tool offering digital coupons and personalized offers. Whether shoppers are in-store, online or on the go, just for U™ will help them save more throughout the holiday season.
"The best part of the holiday meal is not the preparation, it's watching friends and family take that first bite," said Jeff Anderson, Executive Chef of the Safeway Culinary Kitchens. "Safeway offers a wide assortment of ingredients and recipes that meets every home chef's needs. We've developed some great resources to help shoppers create and enjoy a delicious meal."
Turn Up the Heat for a 2-Hour Turkey™
Add an Element of Surprise with Unique Turkey Recipes
Choose the Perfect Wine Pairing
Visit the Safeway Holiday Site or the App Store℠ to download the free Safeway Chef Assistant App. To learn more about the value and assortment available at Safeway throughout the holiday season, follow Safeway on Twitter at http://www.twitter.com/Safeway, connect with Safeway on Facebook at http://www.facebook.com/Safeway and follow Safeway on Pinterest.
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,644 stores in the United States and western Canada and had annual sales of $43.6 billion in 2011. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.Safeway.com.