Melissa Smith will be in high gear as she navigates the stores during Friday's holiday shopping frenzy. She'll start her quest at 4 a.m. with an hour or so stay at Target (TGT), head over to Macy's (M) and Bed Bath & Beyond (BBBY), and be done by around 7 a.m. She figures she'll buy 30% to 40% of her holiday gifts on Black Friday, and plenty more on "Cyber Monday." "Black Friday will be my kickoff to holiday shopping," said Smith, of Tyrone, Ga.