After a long, hard-fought and sometimes contentious campaign battle, Pinot Noir claimed victory today over rival Pinot Grigio in the national Redtree Wines Vote Pinot election. www.votepinot.com
When all the votes were counted, then recounted, and only after the wine pundits had weighed in on the exit polling data, Pinot Noir prevailed with a majority of the votes cast from all 50 states. Throughout the past five months Pinot Noir and Pinot Grigio traveled throughout the country to make their case as THE supreme Pinot varietal. As expected, much of their time and resources were spent going door-to-door at wine retailers and grocery stores, and attending dinner parties in the all too important battle ground swing states. In the end, it was one of the closest elections on record with the outcome being determined in the final hours on Election Day with Pinot Noir’s impressive grassroots effort and unmatched get-out-the-vote campaign on social media.
“This Pinot election was a battle between two very different visions for American wine consumers,” said Roy Cecchetti, co-founder of Redtree Wines and Campaign Chairman for Pinot-Elect Noir. “It was a choice between a more complex, multi-layered red wine that always expresses where they come from. Or, a white wine that is more delicate, flowery, crisp, and cool. In the end, consumers voted with their hearts, minds, and taste buds for America’s favorite Thanksgiving wine, Pinot Noir.”
Even though Pinot Noir may have won the actual vote count, Pinot Grigio can claim a moral victory since sales of Redtree Pinot Grigio doubled during the promotional period compared to that same time last year. Pinot Noir continued its rapid growth to a projected 45,000 cases shipped in 2012.
In July, Redtree Wines launched Vote Pinot, a social media and in-store promotional campaign resembling a political election to determine whether consumers prefer Pinot Noir or Pinot Grigio. The winery launched a website at www.votepinot.com that allowed wine consumers to vote for their favorite Pinot. For wholesale and retailer partners, Redtree created election themed POS collateral material for display in-stores across America, including Vote Pinot branded bottle neckers, bumper stickers, case cards, and even election yard signs. Consumers were also able to sign up to receive their own bumper sticker. And, the winery has conducted a Ballot Box wine sampling campaign to key wine critics and broadcast media.
Redtree Wines was launched in 2007 by Cecchetti Wine Company and offers consumers fresh, fruit forward, distinctive varietals of consistent quality and exceptional value that are ready for immediate consumption. These wines are ideal as an aperitif and complement everyday meals as well as special occasions. The winery brings global winemaking expertise and resources, focusing on what the consumer demands: a fruit forward wine style, consistency and excellent value. The Redtree line includes California appellation Cabernet Sauvignon, Chardonnay, Petite Sirah, Pinot Grigio, Pinot Noir and Moscato. Redtree has won numerous industry awards and accolades, including three consecutive Impact Hot Prospect Awards from 2008 to 2010, as well as being named a “Best Buy” and top five wine bargains from Consumers Reports. Redtree was also named a Rising Star Growth Brands by Beverage Information Group three years running (2009-2011).
About Cecchetti Wine Company
Cecchetti Wine Company was launched by wine industry veteran Roy Cecchetti in 2006. The company strives to produce consistent and approachable wines of excellent value from throughout California with its Redtree, Line 39, Backhouse, and Exitus wine brands. www.cecchettiwineco.com