San Francisco, CA (PRBuzz.com) November 19, 2012 -- In hopes of improving India's relationship with Pakistan, the India International Trade Fair, which will begin Nov. 14, will offer more space to exhibitors from the neighboring nation.
"After we signed a memorandum of understanding with the Trade Development Authority of Pakistan, we hosted 'Lifestyle', an exhibition-cum-cultural show at Pragati Maidan earlier this year," she said. "In the upcoming exhibition, we have given more space to Pakistan. Keeping in mind that India shares a special relation with the neighbouring country, ITPO has extended all possible support and cooperation so that Pakistani manufacturers of onyx, handicrafts, women's wear, and above all exotic spices are given more prominence."
The ITPO has also given Pakistan dedicated space for its world-renowned cuisine, including Mughlai and North-West Frontier Province dishes. "Pakistan is the only country we have given space to," said Menon.
Former food exhibitor Belarus, a partner country in the fair, will be displaying non-food items this year. "Belarus requested us to declare it as the partner country and we obliged," said Menon. "For the first time in IITF's history we will have the Prime Minister of Belarus, Mikhail V. Myasnikovich, attending the inaugural day of the fair. Fifty two companies will be displaying high-tech equipment and heavy machines from Belarus."
Although the fair's goal is to promote trade, this year's event will open to the general public after its initial five days.
"Usually Myanmar and Thailand are the most popular among the foreign participants and do exceedingly good business," said Menon. "They come with a wide range of gems and jewellery items. Even Chinese products are a rage and get sold out within the first few days of the fair."
Among the fair's more than 6,000 exhibitors will be representatives of China, Cuba, Afghanistan, Egypt, Russia, and the United Arab Emirates.
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