San Francisco, CA (PRBuzz.com) November 19, 2012 -- Believe it or not, the fragrance you wear may tell others something about you, like the clothing you wear.
Mark Crames is CEO of Demeter Fragrance Library, a line of fragrances being distributed in Canada in locations like the Real Canadian Superstore.
Crames says that scent is the most provocative smell to induce memories. The scent you choose is frequently inspired by things, moments, and locations that we remember. It also sends an immediate message to other people.
Most people have one or three favorite fragrances, but choosing one can be stressful considering the abundance of existing scents to choose from, and new ones debuting every season. The fragrance industry, designers, and celebrities use October and November (prime season) to maximize fragrance advertising because this time is the pre-holiday season.
A few tips can help you when looking for a new fragrance.
Marian Bendeth's company is Sixth Scents in Toronto. The company offers personal consultations as well as important fragrance profiling and trend analysis to the fragrance industry.
She says, "When choosing a fragrance for yourself, don't wear any as you want to know how the scents you test smell on your skin. You can test as many as three or four fragrances by positioning one on each wrist and one on each forearm."
The scent should be allowed to open for at least a half hour and do not spray on clothing. It is about seeing how the middle and base notes of the fragrance evolves, and then how it smells after the initial top fragrance notes dry down.
Lighter fragrances are more in sync with job attire and minimizes overwhelming others in the workplace. Heavier smelling and spicier scents are better in cold weather months. Fragrance is something you wear for yourself, for others, and according to how you feel.
Buying fragrances for others can be tricky. Make sure to choose a fragrance that you think fits their taste, or one that they are already familiar with.
Sue Phillips, a New York-based global fragrance expert, helps companies like Tiffany, Avon, and Elizabeth Arden develop fragrances and says fragrance is no longer just for the wealthy. In addition, scented household products are affordable luxuries that have become popular and sophisticated.
Shop.Essenze-Nobile.de (http://shop.essenza-nobile.de/) offers precious cosmetic and perfume products available to customers worldwide. The perfume store, located in the heart of Mannheim, Germany, is one of the sparkling gems in the city. The online store offers customers the same exclusivity and luxury elegance as the standing location. The company hopes that people can feel with every purchase that they, the customer, are the Essenza (ital. "essence") of their daily business.