OMAHA, Neb., Nov. 19, 2012 (GLOBE NEWSWIRE) -- InfoUSA, an Infogroup company, which provides marketing and sales services to small businesses, today announced its participation in the third annual Small Business Saturday on November 24, 2012. The company will provide market and sales insights to small businesses at no charge.
Small Business Saturday was founded by American Express in 2010 to provide exposure to small businesses during one of the biggest shopping weekends of the year. In 2011, over 100 million people shopped at independently-owned small businesses. American Express and its event sponsors, such as Infogroup, provide resources to small businesses to support their success during Small Business Saturday and beyond.
As part of its participation in the event, InfoUSA will provide free market research reports to small businesses. These reports will identify the volume of their potential customers and analyze the business's prospective market.
The promotion began on November 13, 2012 and ends on November 30, 2012. Small businesses must have 50 employees or fewer to be eligible and can take advantage of the giveaway by calling InfoUSA at 877-361-3572.
"We are proud to continue to drive revenue for small businesses utilizing our targeting and analytics tools," stated John Copenhaver, SVP Sales Small and Medium Business, Infogroup. "For over 30 years we have paired consultative services with our data and analytics in order to help small and medium businesses pinpoint the opportunities that will bring them the biggest return. Our Market Research Reports are one of the ways in which data meets consultation for the betterment of our clients and we were happy to share these as part of our participation in Small Business Saturday."
Through its suite of products and services, such as InfoUSA and Salesgenie, Infogroup offers small businesses an array of data and marketing products and services that assist them in turning targeted leads to sales. Infogroup's collection of online and offline offerings are specifically designed to meet the needs of growing businesses from developing and executing email campaigns to direct mail marketing services—enabling businesses to reach potential customers quickly and cost effectively.
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle™ of contextually relevant information on more than 235 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.
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CONTACT: Infogroup Contact: Mercy Ruiz Director, Corporate Communications Phone: (402) 836.5290 E-mail: firstname.lastname@example.org