November 19, 2012 at 07:26 AM EST
SeedCamp Alumni SocialBro Scores €500K For Its Twitter Community Analytics And Management Tool
SeedCamp alumni, SocialBro , which offers a web app for the management and analysis of Twitter communities, has scored €500k (approx. $638k) from a syndicate of angel investors from the UK and Spain. The round was led by "serial tech angel investor", Stephen Bullock, and Chris Underhill, who has a background in digital marketing. Both Bullock and Underhill will join the SocialBro's Board.
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SeedCamp alumni, SocialBro, which offers a web app for the management and analysis of Twitter communities, has scored €500k (approx. $638k) from a syndicate of angel investors from the UK and Spain. The round was led by “serial tech angel investor”, Stephen Bullock, and Chris Underhill, who has a background in digital marketing. Both Bullock and Underhill will join the SocialBro’s Board.

The UK/Spain-based company says it will use the new capital to establish a London-based marketing operation (I’m told that SocialBro’s CEO is currently based at Google Campus in London), recruitment of a marketing and business development team, further development of the SocialBro cloud service, and to help forge partnerships with “key players” in Social Media.

Aimed at Social Media and marketing professionals, the SocialBro app lets users analyze the characteristics of their Twitter communities (things like key influencers, location, language, frequency of Tweets etc.), manage these contacts on an individual basis or via specific search criteria and, ultimately, use this intel to drive marketing strategy. Its feature set is quite comprehensive, so it’s hard to pin down in a single sentence, but one way to think of SocialBro is a mixture of Twitter follower analytics and a social CRM.

On the partnerships-front, SocialBro has recently integrated with HootSuite, the power-user Twitter client aimed at social media managers and brands, along with the social influence platform, Kred. This follows existing partnerships with the European Klout-competitor, PeerIndex, and the time-shifting Twitter app, Buffer, which lets users line up tweets for the most optimum time of exposure.

In terms of users/customers — the cloud version of SocialBro is a paid-for service only, while the desktop app was initially free — the startup claims “over 140,000 users from 70 countries” since its launch in May 2010. These span “professional” Twitter users, corporates and agencies, such as CBS, NASCAR, Coca-Cola, T-Mobile and Publicis. No word on how many of these are paying customers or monthly revenue (price plans are based on criteria such as number of followers).

SocialBro graduated from the pan-European startup accelerator, SeedCamp, in December 2011, from which it received seed funding.



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