November 19, 2012 at 02:00 AM EST
The President and CSR

SOURCE: VolunteerMatch

DESCRIPTION:

We don’t know (yet) who our President will be for the next four years. Leading up to today’s election there has been a lot of buzz about the positions each candidate holds on various hot-button issues like abortion, clean energy, healthcare, economic development…

At VolunteerMatch, we focused on how the candidates would impact the areas in which we work, namely, volunteerism and civic engagement. An article published in Forbes last month asked the question “Which Presidential Candidate Will Increase Corporate Responsibility?” A very good question.

The article was written by Richard Crespin, a contributer to The CSR Blog. He came to the same conclusion that we did: Neither candidate will have much of an impact on CSR at all. But this isn’t necessarily a bad thing!

Crespin explains his forecast with business reasoning – CSR has become “post-partisan,” he says, because companies are realizing the sound bottom-line value of being a contributing force for good in the community. In other words, CSR gives companies a competitive advantage.

This makes sense, but I want to look at it through a different lens. Neither candidate will impact CSR not because of a trend companies are adopting outside of partisan political strife, but because of the growing expectation of society that companies play a responsible role. Companies will care about CSR because their consumers are demanding it.

Studies (and boatloads of anecdotal evidence) show that as governments become unable to meet the needs of communities due to recession and other obstacles, companies are the ones increasingly stepping in to fill the gaps.

A recent study from Cone Communications revealed not one, not two, but five different expectations people have for the role of business in society. And only one of those expectations has to do with making money.

While I am as confident as Mr. Crespin that neither candidate could derail the path that business seems to be on towards more accountability and involvement, it is always true that the right candidate could amplify the good work that companies can do in their communities.

So whichever candidate ends up on top after today’s election, I urge all of us to lend our voices to the exciting and growing cause of CSR – together we can turn this post-partisan trend into a snowball of engagement and impact.

Tweet me: The #President and #CSR from @Forbes via @VM_Solutions http://goo.gl/TNXd3

Contact Info:

Casey Brennan
VolunteerMatch
+1 (415) 321-3634
Cbrennan@volunteermatch.org

KEYWORDS: Business & Trade, Corporate Social Responsibility, Green Economy, Volunteering, Branding, Cause Marketing, Marketing, Media and Communications, PR, Social Media, Engagement, Expert Connections, Positive Change, Social Change, Volunteerism, Business Surveys, VolunteerMatch, csr, volunteermatch solutions, Cone Communications, Cone, Research, consumer expectations, consumer research, Politics, government relations

 

Related Stocks:
CSR
Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here