PR Log - Nov 18, 2012 - Angela Booth's "Seven Days To Easy Money: Copywriting Success" training is available as a special offering until November 21. A twelve-months' complimentary subscription to her new multimedia magazine, Copywriting Monthly, which is for freelance copywriters, is included.
Angela says: "I offered a copywriting magazine way back in 2003 which helped new copywriters to launch their careers. A decade later it's a new world for marketers. Copywriters and their clients are adrift. While there are many new opportunities, it's a confusing time. Therefore, it's the right time for a new online writing course to help copywriters, both new, and established."
Copywriting has never been more lucrative. However, the world of copywriting has changed. It used to be simple: copywriters created marketing collateral for marketers who understood the demographics of their audience, and exactly what those audiences wanted. Advertising campaigns were created for specific audiences, and those audiences were easy to reach.
These days, audiences have fragmented. Marketers are at sea. One marketer said: "I have no idea what I'm doing. I just hope my clients don't find out."
Not only has the audience for any product fragmented, but that audience is also suspicious of anything which sounds like a marketing message.
Today, advertisers are spending more of their dollars on online audiences. They're using word of mouth marketing, social media, and content marketing. Copywriters are adapting.
Copywriting Monthly Magazine will help them to adapt to this new landscape. It will include news and tips, as well as videos and tutorials. Angela says that the magazine's issues will grow into an online writing course for copywriters and marketers.
Angela Booth is a top copywriter, and writing teacher. She offers many writing guides, courses and classes to help writers to enhance their skills. She also provides inspiration and motivation for writers on her writing blogs. Angela has been writing successfully since the late 1970s, and was online in the 1980s, long before the birth of the Web. Her business books have been widely published.