November 16, 2012 at 11:09 AM EST
Doorbuster
A doorbuster is a sales and marketing strategy used to attract a high volume of costumers into a retailer. A particular item is offered at a special discount for a limited time, or in a limited quantity, in order to get people "in the door." The strategy is typically used on "Black Friday," the day after Thanksgiving, to kick off the holiday shopping season.
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