Lenders First Choice (LFC), a national provider of settlement services and title insurance, has added Kevin Banks as vice president of marketing. In this position, Banks is responsible for all marketing, communications and branding, including advertising, public relations, trade show presence, direct mail, Web site development and corporate communications.
Prior to joining LFC, Banks served as account supervisor at William Mills Agency, an Atlanta-based public relations firm, where he managed media relations programs for dozens of financial industry clients in the banking, credit union and mortgage industries.
"He represents the kind of goal-oriented, results driven professional that Lenders First Choice needs to increase brand visibility and market share," said Bill Moody, president of Lenders First Choice. "Kevin knows what it takes to generate and maintain momentum in the mortgage industry. As our product and service offerings continue to evolve to meet the needs of our customers, his acute industry expertise and leadership will extend our company's presence and advance our mission to provide exemplary service throughout the nation."
Banks received a bachelor's degree in English with Honors from the University of Georgia and attended Keble College at Oxford University in England.
About Lenders First Choice
Lenders First Choice provides settlement services and title insurance to regional and national lenders throughout the United States and operates from centers in California, Florida and Texas. For more information, visit www.lendersfirstchoice.com.