Keeping its leading positions in providing the most up-to-date ad serving technologies, Epom Ad Server, operated by Epom Ltd., has updated its mobile software development kits for compatibility with iOS and Android platforms. These new solutions enable publishers and ad networks to implement new ad formats in their applications.
With this, in-app advertising becomes highly economical, as there is no longer a need to host rich media on side Ad Creators websites. Also, neither a requirement for additional training nor a headache of complex migration is involved. Instead, it is all about extending customers’ product portfolio, in order to generate additional revenues.
Mobile SDKs 1.2.1 for iOS and Android, also supporting rich media, are compliant with the IAB’s rich media standard MRAID 1.0. It implies that ads of this type can be well used by Epom customers along with standard banners in their mobile applications.
Updated Mobile SDKs are already available for download from Epom Ad Server, and their key features include:
• Support of Android (Version 1.6 and higher) & iOS (Version 3.0 and higher)
• Compatibility with MRAID
• Integration with the largest advertising networks: AdMob, InMobi, YOC Performance, Millennial Media, Inneractive, TapIt, Mojiva for Android and iAd, AdMob, InMobi,Smaato, Jumptap, YOC Performance, Millennial Media, TapIt, Mojiva for iOS.
• Equipment with a sample application, documentation and app-developer's guide about the integration process
Commenting on the development of new SDKs for mobile applications, Adam Jablonski, CEO at Epom said: “The mobile internet has soon become a popular communication medium, and also an integral art of many people’s life. As the number of mobile internet users constantly grows, advertising on mobile becomes more and more important. Our updated mobile SDKs with integrated rich media uncover new sales opportunities giving our clients progressive solutions for monetizing the advertising space of their mobile apps. This new kit complements our comprehensive mobile offering and enables us to meet the current and future needs of our clients”
Established in 2011, Epom is a Warsaw based company that develops ad serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom enables its users to run display, video, mobile ads in one place thus saving time, resources and bringing more profit. Epom is a massively scalable platform suitable for any impressions volume that needs to be served.
For more information, visit http://epom.com/
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Original Source: Epom Introduced Its Mobile SDKs Updated For IOS And Android Platforms