In the aftermath of Hurricane Sandy, which cost over 100 lives and left millions in dire need on the East Coast, the Ad Council launched a new series of television, radio, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Distributed pro bono nationwide by DG (NASDAQ: DGIT), the campaign spots highlight the significant impact that even a small monetary donation can make.
Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
The relief campaign began airing on November 5th, and will continue through the next year, on behalf of charitable relief organizations, such as the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction. The PSAs direct viewers to sandy.adcouncil.org, a mini-site that includes links to donate to relief organizations providing necessary supplies and crucial services to those in need.
"We know from our experience in addressing crises such as Hurricane Katrina and the earthquake in Haiti that Americans respond quickly and generously following disasters to offer a helping hand," said Peggy Conlon, president and CEO of the Ad Council. "We're proud to join this wonderful collaboration to develop consistent messaging that will educate Americans about the benefits of monetary donations to support those affected by this crisis and future relief efforts, and grateful to DG for donating the distribution of the PSAs."
"When a crisis like Sandy hits, it's more important than ever to be able to help those in need, and part of that includes having the technology and disaster recovery plan in place to ensure that mission critical messaging reaches broadcasters and those in need as quickly as possible. Despite the damage to many cloud services that power many other distribution services, DG was able to deliver and distribute the Ad Council spots without interruption using our hybrid satellite and private internet delivery platform," said Mike Caprio, VP of Video, Broadcast & Connected Devices, DG.
The Ad Council was able to act quickly after the hurricane to develop the PSAs because of their partnership with a new disaster relief coalition. The public/private sector coalition of humanitarian and aid organizations came together in 2011 following the Joplin tornados with the goal of developing consistent messages that can be used in times of crisis to motivate people to donate money to support domestic and international disaster relief efforts. Coalition members include the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction.
The Ad Council
The Ad Council (http://www.adcouncil.org) is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org. For more information, please visit http://www.adcouncil.org. You can also visit http://www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.
DG connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company's television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company's online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. For more information, visit http://www.DGit.com
The Ad Council
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