Choosi's Health Insurance Comparison Service Growing
(PRLEAP.COM) Choosi’s health insurance comparison service launched on 15 May 2012, joining their life, funeral and income protection insurance products. Already established as a reliable source for insurance comparisons in Australia, Choosi now compares quotes from seven major Australian health insurers, plus provides reviews of all Australian health insurance companies.
Choosi launched health insurance with a great selection of Australian funds. Choosi uses 3 major motivating factors to establish a superior quality comparison service;
1) established reputation for providing jargon-free info with a simple purchase process, 2) wide exposure through national marketing campaigns, 3) health insurance as an opportunity to partner with a fund, rather than just choosing the cheapest option.
Choosi celebrated the launch of their private health insurance comparison service with large national marketing campaigns, including a mix of traditional and online advertising to a wide audience. TV, online, radio and banner campaigns were all used and continue today. The campaign proved successful as Australia continues to follow industry trends in America and the U.K, where up to 59% of online consumers prefer comparison sites over merchant sites.
As the landscape of Australian private health insurance underwent major legislative changes at the end of July, it became more important than ever for funds to find suitable partners to reach a broad and sometimes baffled public. Choosi’s health insurance platform is ideal to increase both reach and exposure.
Health insurance can be purchased from Choosi either online or over the phone from an Australian based call centre. The call centre is open from 8am - 10pm, Monday - Friday (AEST).
It’s easy to buy insurance in 3 easy steps, 1) Compare, 2) Choose, 3) Buy. Visit the site to find out more.