PR Log - Nov 15, 2012 - Today we are pleased to announce the official launch of QUAD Product Optimization Inc. offering services in support of the global $15b Personal Protective Equipment (PPE) industry. This new business consulting firm is geared towards supporting the product management function within organizations that are stretched for resources and need to either establish such a function or upgrade it’s performance. The services are designed to make sure companies are getting the most out of their product lines as well as introducing products and services that are truly valuable to their customers. The services offered are built around the concept of “The Four Pillars” which encompass all the Strategic and Tactical marketing activities related to product management . Adjacencies include business planning, integrated supply chains and quality processes. Additionally, there is a strong emphasis on the financial and strategic contribution of the products. Specific tools have been developed to aid clients by analysing their products to determine their individual contribution to the overall business. Although the primary focus is on the PPE industry, other industries will benefit from this expertise.
The market is relatively well covered when it comes to other areas of marketing services such as advertising. This is not the case with product management. The way it’s practiced inside world class companies is only beginning to be implemented inside business in general. Emerging markets are seeing the benefits of using this function as a way to spur growth and learn from the experience accumulated in established markets.
J.F. Ouellette, founder and President, added; ” Over the last twenty five years I’ve observed the evolution of the PPE industry. Amongst challenges I find that the keys ones are; its recent consolidation, regulations, innovation, new product development and globalization. I think that the future belongs to those companies that are going to be able to effectively respond to those challenges. Of course other industries face the same issues but PPE has its own specificities and opportunities”
About QUAD Product Line Optimization
QUAD is a specialized privately owned business consulting firm. Its team is composed of experienced multi-functional professionals who use tools and skills acquired over 25 years of working within various PPE businesses. They have chosen consulting as the best way to support the growth of this industry. For more information see; www.quadmarketing.co