November 15, 2012 at 07:29 AM EST
Dairy Queen Sweetens the Season this December with Delectable Holiday-Themed Candy Cane Treats

Dairy Queen Sweetens the Season this December with Delectable Holiday-Themed Candy Cane Treats

Minneapolis, MN  (RestaurantNews.com)  The Dairy Queen® system sweetens the season this December with delectable holiday-themed candy cane treats including the popular Candy Cane Chill Blizzard® Treat, as well as Candy Cane RoyalTM Shakes and Waffle Bowl Sundaes.

Available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Dec. 1, the Candy Cane Chill Blizzard Treat is a mouthwatering combination of peppermint candy cane pieces and rich choco chunks mixed with creamy DQ® soft serve. The Candy Cane Royal Shake is blended with chopped peppermint candy pieces, and the Waffle Bowl Sundae is creamy DQsoft serve swirled with chocolate and crushed peppermint candy and finished with chocolate topping. The December Royal Shake and Waffle Bowl Sundae are also crowned with fluffy whipped topping and sprinkled with candy cane pieces.

“December is a month filled with celebrations and each year our fans look forward to our holiday-themed treats,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “A trip to Dairy Queen for one of our delicious Candy Cane Blizzard Treats is a great way to relax and escape from the hustle and bustle of holiday shopping and enjoy the most wonderful time of year.”

Many Blizzard Treat flavors, including Candy Cane Chill, easily can be made into DQ Cakes, which are perfect for winter gatherings and holidays including Christmas, Hanukkah, birthdays, anniversaries and more. Customers also can customize their cakes by choosing cake border colors, personalized messages and more. DQ gift cards are also available and make great gifts or stocking stuffers.

The Dairy Queen system began blending simple combinations of candies, cookies, fruits and nuts with DQ soft serve in 1985 to create the signature Blizzard Treat. Since then, one-of-a-kind flavors such as Triple Chocoholic, Midnight Truffle and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 4.3 million members strong while the DQ Facebook fan page has more than 5.2 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.

For more information about the Dairy Queen system, visit DairyQueen.com. Follow the DQ system on Twitter at twitter.com/dairyqueen.

Dairy Queen Sweetens the Season this December with Delectable Holiday-Themed Candy Cane TreatsAbout ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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