Canada's InsolitoTerra online boutique launches worldwide

High-concept men's elevator shoes enhance height, well-being, comfort & style

Toronto, ON (MMD Newswire) November 15, 2012 -- InsolitoTerra today announced the worldwide launch of its online boutique,, showcasing an exciting new line of high-concept men's fashion footwear. 

The line combines top quality fashion with breakthrough innovation. These beautiful shoes are designed in Milan and crafted of premium Italian calf leather in South Korea, noted for its expertise in the functional footwear industry.


From elegant lace-ups to sporty loafers, the entire InsolitoTerra fashion footwear line delivers major benefits to customers. Each pair of shoes is specially designed to invisibly:

- Increase height by 2.6 inches(6.6 cm.)

- Improve posture and well-being through an invigorating hidden acupressure insole

- Add comfort by stimulating circulation and relaxing muscle tension

Eddie Lee is the dynamic founder and designing force behind InsolitoTerra. Born in South Korea and educated in the U.S., Eddie has been a Torontonian since 2005.

"The time I spent studying at U.S. universities made me aware of the need for men's footwear that combined fashion with comfort. When I began to research the market, it became immediately clear that most men wanted to add a few extra inches to their height as well,"he explained. "So I decided to design my line to empower men through a sophisticated and subtle blend of height, comfort and style."

The line features British-inspired lace-ups and side-buckled dress shoes, available in a variety of designs in black, medium or dark brown, as well as a more casual loafer model in black or brown.

"InsolitoTerra footwear puts men a cut above. Wearing a pair of InsolitoTerra is the winning accessory for enhanced height, confidence and good looks. They're perfect for any occasion -- business, weddings or weekends around town."

InsolitoTerra donates 1% of gross sales to SickKids Foundation, one of Eddie Lee's favourite charities:

"Society has been good to me, and my goal is to give back to society. SickKids Foundation believes that improving the health and well-being of children is one of the most powerful ways to improve society, and I agree."

Online price:from $197.99 to $210.99 plus free delivery.


Twitter: @insolitoterra

Facebook: Insolito.Terra

About InsolitoTerra:

InsolitoTerra is the registered brand name of a line of upscale men's height-enhancing comfort acupressure dress and casual footwear belonging to Friendly and Lovely Canadian Inc., incorporated in Toronto in 2012 and located at 45 Cantertrot Court. Thornhill, ON, L4J7X7, Canada. provides online shopping convenience with free delivery across Canada.

For media inquiries, please contact:

Eddie Lee, Friendly and Lovely Canadian Inc.,,

905-364-1921 or 416-648-5510

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