Online media group Hi-Media, the European leader in the monetization of Internet audiences, and DG (NASDAQ:DGIT), the leading independent provider of integrated digital advertising solutions, announced that the two companies will be partnering to bring the technology and data of Peer39, a product of DG’s MediaMind advertising platform, to Hi-Media clients. The partnership ensures that marketers can deliver their ads in brand-safe environments with new semantic targeting options.
Hi-Media will be harnessing all three of Peer39’s data channels; Quality, Safety and Category. Hi-Media clients now have the ability to target to (or away from) the content and the structure of the page which includes data such as Ad Visibility, Ad Count, UGC, Comments and more.
The Brand Safety data of Peer39 means that Hi-Media clients will be able to avoid objectionable or misaligned content across campaigns in real-time. Hi-Media clients will also benefit from improved targeting functionalities with Peer39 Category, which identifies the meaning and context of web page content.
“The media landscape is so complex today and ad inventory is practically limitless,” said Ricky Liversidge, Chief Marketing Officer, DG. “Page level data enables marketers to reach their target audience while avoiding content that may be inappropriate for their brand.”
“Advertisers understand the importance of context in online environments,” said Cyril Zimmermann, CEO, Hi-Media. “Beyond the full transparency of our Market place built only with selected Comscore top 300 websites of each European country, a pre-emptive solution such as Peer39 helps our operations teams to keep all of our advertisers’ content safe, which is a key asset in today’s complex online advertising environment. In addition, Peer39’s technology will help us to enrich the ROI of advertisers and the eCPM of our publishers thanks to new semantic targeting features.”
DG (NASDAQ: DGIT) connects over 11,000 global advertisers and agencies with their targeted audiences through an expansive network of over 6,000 television broadcast stations and over 11,500 web publishers in 75 countries. The Company’s television division utilizes best-in-class network and content management technologies, creative and production resources, digital asset management and syndication services that enable advertisers and agencies to work faster, smarter and more competitively. The Company’s online division, MediaMind, allows marketers to benefit from optimized management of online advertising campaigns while maximizing data driven advertising. A solution in the MediaMind platform, Peer39 is the leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising. Peer39′s data attributes are critical to Real Time Bidding (RTB). For more information, visit http://www.DGit.com.
About Hi-Media Group:
Hi-Media is one of the largest European digital media groups. Its business model relies on two different revenue streams: online advertising via Hi-Media Advertising and online content monetization via Hi-Media Payments. The group, which operates in 9 European countries, employs more than 472 people and in 2011 posted over 230 million Euros in sales. Independent since its creation in 1996, the company is listed on the Euronext Paris and is included in the CAC Small and CAC All-Tradable indices. ISIN code: FR0000075988.