With holiday sales expected to increase by 4.1% this year over last according to the National Retail Federation, marketers need to be prepared for the holiday shopping that is sure to ensue.
"Marketers need to make sure they know all the steps necessary to be successful in their holiday marketing," said Geoffrey Alexander, vice president of ecommerce at iContact, which Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, acquired earlier this year. "We want to see our customer succeed in all aspects of their business, and especially during this busy time of year."
Businesses need to understand that holiday marketing doesn't end on December 26 and that outlining a plan will help them succeed in email and social media marketing throughout the holiday season. Alexander knows that businesses struggle with some aspects of their holiday marketing and that's why the company launched a Holiday Marketing Guide. iContact also pulled together a collection of holiday assets in one convenient spot so email marketers can have everything they need at their fingertips.
The holiday marketing guide is divided into three categories for different levels of experience to make it easy for people who are just getting started in email marketing to know everything they need to know to make this the best holiday ever through to master email marketers who have done holiday marketing many times but need to know ways to improve their campaigns.
The holiday marketing guide is freely available online, with registration, and can be found by visiting the iContact website: http://www.icontact.com/holiday-marketing-guide-2012.
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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