November 15, 2012 at 03:00 AM EST
PerDM Advise Quality Customer Care Leads to Higher Customer Retention
CHESTER, ENGLAND, November 15, 2012 /24-7PressRelease/ -- According to Bain and Co., a 5% increase in customer retention can increase a company's profitability by 75%. PerDM agree customer retention is crucial for a business to succeed and place importance on the quality of leads generated for their clients. The firm believe effective customer retention begins with the first contact an organization has with a customer, and continues throughout the entire lifetime of the relationship.

PerDM are outsourced by brands looking to increase customer acquisition. A unique selling proposition (USP) the field marketing agency promotes is the quality of the leads they generate. They suggest a company's ability to attract and retain new customers is strongly related to the way it services its customers. "An area we are constantly looking to improve is customer retention. Obtaining new customers is a service many companies can provide but we strongly believe we offer a point of difference by exceeding the customers' expectations in customer care so that they become loyal advocates of a brand. Meaning we offer a higher level of customer retention," says Ian Attwood, Director at PerDM.

Many marketing plans are so focused on customer acquisition that they largely ignore customer retention. Forbes.com reveals "being passive about customer retention only leads to greater attrition. Companies that play an active part in communicating with customers to keep them engaged and better meet their needs and expectations, are well on their way to achieving the prime objective of any customer retention program; greater customer loyalty."

PerDM outline long-term profitability is largely dependent on a brand's ability to retain customers and believes that an effective direct sales and marketing channel offers a unique opportunity to understand customer needs. "It is very apparent how much customers appreciate a personalised service. The field marketing campaigns we develop allow us to get in front of the customer, build rapport and understand what it is that influences a customer's buying decision. We are able to utilise this information to improve rates of customer retention," adds PerDM's Director, Ian Attwood.

PerDM strongly suggest businesses introduce strategies and tactics for customer loyalty & customer retention in order to help ensure prolonged growth and success.

Source: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-ret ... epreneurs/

About PerDM
We aim to be the UK's foremost field sales organisation. Delivering high quality results through consistency and reliability.
PerDM Contact Marketing Limited was established in August 2005 in response to the UK markets need for a field sales organisation capable of delivering high quality results with consistency and reliability.

The company was formed by a group of former UK financial services executives and senior executives from the leading North American field sales agency and since 2005 we have continually recruited leading figures from the B2C and B2B business arena.

The company provides a flexible, scalable and highly cost-effective communications resource that can be deployed as a simple extension of, or complement to, a client's existing sales team. Additionally where a client does not possess such a team then PerDM is able to fulfill that function.

We can offer nationwide coverage of the UK and Ireland and are all first class communicators able to support new customer acquisition, customer retention, product promotion and product utilisation efforts.

OUR UK CLIENTS
PerDM Contact Marketing is growing fast and despite its young age has already secured a client base that reflects confidence in the commitment, knowledge, experience and professionalism of the company and its management team. See our website for a list of clients http://www.pdmcontact.com/about-perdm.aspx

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