Cyber Monday has grown to be the single largest online shopping day of the year. Last year, Cyber Monday accounted for more than $1 billion in sales, the average online order rose to $198.26 - and the trend has increased the last several years which bodes well for 2012.
These facts are combined with tips and tricks to help marketers prepare for Cyber Monday in a new guide presented by PRWeb, the online visibility service of Vocus (NASDAQ: VOCS). The guide, The Cyber Monday Marketer's Mini-Guide, provides a four step plan for marketers to combine the effectiveness of PRWeb online news releases, with three other pillars of marketing including social media, publicity and email.
"Attracting and engaging customers starts with a marketing campaign of compelling content. As the #1 news release and highest-ranked for SEO, PRWeb is an essential way content can drive more traffic and ecommerce sales," said Vocus CMO Jason Jue. "With this guide, we want to demonstrate how online promotions can be part of an integrated campaign to deliver better results - and Cyber Monday provides that opportunity."
For example the Mini-Guide cites research that says the terms "Free Shipping," "Black Monday" and "Cyber Monday" improve the open rates when included in email marketing subject lines. "Your subject line can also 'tease the deal' by hinting at the offer inside, which can lead to greater open rates," reads the Guide. It also states that 88% of major retail brands sent emails on Cyber Monday in 2011 up from 77% the previous year.
The Cyber Monday Marketer's Mini-Guide is freely available online, with registration, and can be found by visiting PRWeb's website: http://service.prweb.com/go/emt1112_prwprospects_cyber_monday/
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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Read the full story at http://www.prweb.com/releases/PRWeb-Cyber-Monday/Marketer-Guide/prweb10133375.htm